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REDEFINING
GLOBAL
TRADE

Our world finds itself at a pivotal moment in time. In a backdrop of increasing isolationists geopolitical tendencies, it is increasingly clear that the private sector has a responsibility to collectively address issues related to global trade, sustainability and ethical trade to help further a collaborative approach between nations and companies worldwide.

OUR
GOAL

Our goal as the Global Sustainable Trade Initiative (GSTI) is to redefine global trade by fostering sustainable practices that balance economic growth with environmental stewardship, social equity, and ethical governance. We strive to create a global trade ecosystem that empowers communities, protects natural resources, and drives inclusive progress for a sustainable future

THE 16
PILLARS

The 16 pillars provide a diagnostic framework through which organisations and the GSTI campaign present insightful and educational narratives of transformation, resilience, and collaboration—redefining the relationship between global trade, people, and the planet.

THE WORLD LEADER
FOR BUSINESS NEWS

As a journalistic powerhouse, CNBC epitomises excellence in delivering trustworthy and compelling news. With a legacy of integrity and seasoned reporters, it stands as a beacon of informative brilliance. CNBC.com captivates audiences with impactful storytelling, setting the standard for unparalleled news coverage in today’s dynamic media landscape and attracting the eyes of many different audiences.

INFLUENTIAL

CNBC.com, the digital arm of CNBC, has been a significant player in the realm of financial news and market analysis since its inception. Launched in the late 1990s, it quickly established itself as a go-to online estination for real-time financial market news and analysis, catering to both professional and investors.

TRUSTED

The affluence of CNBC.com’s audience is notable, with the site attracting a demographic that includes business executives, investors, and financial professionals. This audience tends to have a higher-than-average income level and a keen interest in financial markets, making CNBC.com an attractive platform for advertisers looking to target consumers with significant purchasing power.

Driving Economic Prosperity & Innovation through Trade

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